Sony’s incentive-fueled loyalty program, PlayStation Rewards, has been put on hold indefinitely. By way of an e-mail blast sent to beta testers this morning, it’s been revealed that the initiative will not launch in April as originally planned.

Sony feels the service is “not ready,” further thanking beta participants for their valued feedback throughout the testing process.

“Based on what we learned, we have decided the program is not ready to roll out to the public in April as originally planned. But rest assured, we will continue to thank loyal and devoted customers like you with innovative offerings,” read the e-mail.

With no indication as to plans going forward, things aren’t looking up. The program was launched last year on an invite-only basis, offering up rewards such as sweepstakes and themes based on levels of engagement.

Follow this author on Twitter.