Sony today lifted the wraps on PlayStation Rewards, a US-specific initiative aimed at giving fans “the opportunity to gain exclusive status, recognition, and rewards based on a variety of PlayStation-centric activity they engage in across the PlayStation ecosystem.”

Sony is still testing the waters, calling the program an invite-only affair for now. Early adopters of PlayStation Plus and Gamer Advisory Panel members will be given the chance to provide feedback and get a “head start on obtaining exclusive rewards.” The public launch is scheduled for Spring 2011, at which point all US-based PlayStation Network users can participate.

While Sony is placing a focus on rewarding PS3 activity during the beta period, it plans to give similar treatment to PSP owners “over time.”

Levels of engagement are spread across three separate reward tiers, which include Select, Pro, and Legendary. Sony is basing the methodology on a wide range of factors — these include the amount of content purchased from the PlayStation Store or PlayStation Home, as well as playing new games for the first game. As you’d expect, rewards become more enticing as you move up the ladder.

Sony’s first giveaway covers an all-expenses paid trip to the 2011 Consumer Electronics Show in Las Vegas as a guest of PlayStation.

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