Accompanying the details that Activision Blizzard will be axing Guitar Hero, Bobby Kotick also announced that the company has established a new studio, Beachhead, whose sole responsibility will be Call of Duty content. Beachhead will create “best-in-class online community, exclusive content, and a suite of services to supercharge the online gaming experience like never before.”

Additionally, Kotick revealed that the company will be releasing a free-to-play version of Call of Duty for the Chinese market sometime next year. No other details have been announced at this time.

*Not actual game title

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