Activision Axes 2011 Guitar Hero, Disbands Business Unit

by Mike Bendel February 9, 2011 @ 2:07 pm


Activision has scrapped plans for a 2011 Guitar Hero title, according to outlook statements in its just-released financial results for calendar year 2010. This comes amid the company’s decision to disband Activision Publishing’s entire Guitar Hero business unit. Additionally, development on True Crime: Hong Kong has ceased.

“These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences,” Activision noted in a statement.

By bowing out of the music genre, Activision plans to allocate more resources towards its key brands, like Call of Duty, alongside properties from Blizzard and Bungie.

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