Update: Microsoft has since clarified Penello’s statement, affirming that they still fully support the HD-DVD format, and that it is the “best optical solution for consumers.”

Microsoft currently has no plans at this time to consider Blu-ray as an option. We continue to believe that HD DVD is the best optical solution for consumers, since it’s the only format today that delivers quality experiences at affordable prices.

As we all know the format war took quite a turn last week when Warner pledged exclusivity to the Blu-ray format. It’s still early to call Blu a victor, but the odds are shifting increasingly in their favor. This, of course, is troubling to Microsoft as they chose to back the HD-DVD format.

However, if consumers continue to adopt the Blu-ray format, then Microsoft may consider to release a Blu-ray DVD add-on for the Xbox 360.

Speaking to Reuters, group marketing manager for Xbox hardware Albert Penello said that the decision is ultimately up to consumer choice — and if consumers choose to go Blu, then supporting the format is something they’ll have to consider.

Microsoft’s Xbox could consider Blu-ray support [Reuters]

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