Microsoft today announced a new initiative in which Microsoft will be placing discounts on Xbox Live Marketplace content each week, this month only. Offered exclusively to Gold Members, the Deal of the Week will apply to various items, including a Netflix movie rental, map pack or an Xbox LIVE Arcade game. Deals will hit each Monday, beginning next week.

In an effort to convert users over to Gold membership status, Microsoft has also announced “Friendship is Free,” a free multiplayer trial for Silver members. Throughout the duration of December, Silver members can play online free of charge with eight select Xbox Live enabled titles. The full list includes A Kingdom for Keflings, Aegis Wing, Bomberman Live, Hardwood Hearts, Hardwood Spades, UNO, Small Arms and Super Street Fighter II Turbo HD Remix.

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