To celebrate the long-awaited arrival of New Xbox Experience, Microsoft is kicking off a promotional sweepstakes in which 360 owners can win MS points.

To ensure eligibility, simply download content from Xbox Live in any of six categories — Movie, TV Show, Full Arcade Game, Xbox Originals Game, Game Add-On, and Music Video — between 6:01 AM PST on November 19 and 11:59 PM PST on the 23rd.

The grand prize up for grabs is a hefty 500,000 MS Points. Five lucky first place entrants will receive 50,000 points each, while runner-ups in second and third place will receive 10,000 and 5,000 points respectively. Winners will be chosen at random.

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