Microsoft dropped quite a bit of cash to secure an exclusive Grand Theft Auto IV expansion pack for their platform, but it looks as if its paying off, so to speak.

The company announced today that first-day revenue generated from GTA IV: The Lost And Damned has eclipsed all previous downloadable content on Xbox Live. That means Johnny Klebitz and his brotherhood of scruffy gang bikers have brought in more revenue in 24 hours than any other DLC offering to date.

Oddly enough, no specific figures were released, so by how much it eclipsed other DLC is yet unknown. At least we now know it performed well, though. Which means a second GTA IV expansion is likely now inevitable, as if it wasn’t already.

“Grand Theft Auto IV” Steals A Download Record with Xbox 360 Exclusive Episode “Grand Theft Auto IV: The Lost and Damned”

Already owner of the biggest entertainment launch in history, the “Grand Theft Auto IV” franchise continues its rampage on the record books with the Xbox 360 exclusive downloadable episode, “The Lost and Damned.” The highest reviewed downloadable content ever from Rockstar Games eclipsed first-day revenue for all previous downloadable content on Xbox LIVE.

“Grand Theft Auto IV: The Lost and Damned” energized the already vibrant “Grand Theft Auto IV” community, resulting in a greater increase in active users the week before launch than seen from any previous downloadable content. With over ten hours of gameplay and new multiplayer modes, “The Lost and Damned” has received acclaim from critics and gamers alike, setting a new bar for quality and depth in episodic content.

“The success of ‘Grand Theft Auto IV: The Lost and Damned’ redefines what consumers expect from Game Add-ons,” said Marc Whitten, general manager of Xbox LIVE. “Content like this is extending the lives of our favorite games and fundamentally changing the way we play.”

Developed by series creator Rockstar North, “Grand Theft Auto IV: The Lost and Damned” follows new protagonist Johnny Klebitz and his motorcycle gang as they wreak havoc on the streets of Liberty City. Featuring new missions, multiplayer modes, weapons and vehicles, as well as a diverse soundtrack with brand new music, “The Lost and Damned” continues the epic “Grand Theft Auto IV” story exclusively on Xbox 360 and Xbox LIVE.

“The Lost and Damned” is available for download on the Xbox LIVE Marketplace for 1600 Microsoft Points and requires the full version of Grand Theft Auto IV for Xbox 360.

Read more: Gallery: The Lost and Damned, GTA IV: The Lost and Damned DLC Details Hit, Clip: Grand Theft Auto IV Episode 1 The Lost and Damned, Rockstar Promises “New Multiplayer Modes, Weapons, Vehicles” For GTA IV DLC, Rockstar Teases Next GTA IV DLC Via Twitter