In a celebratory effort to kick off the launch of Grand Theft Auto IV expansion The Lost and Damned on February 17, Microsoft is opening up its multiplayer service to all Xbox Live members, including those not under a Gold subscription plan.

The promotion will last for six days, from February 17 to February 22 at 11:59PM PST, and is applicable only to GTA IV and its expansion. Furthermore, Rockstar is rounding up a series of shindigs for the launch week. In addition to participating in sweepstakes, players will have the chance to take on Hip Hop DJ and producer, Statik Selektah in a special Game with Fame event and go head to head with Rockstar developers in a Game with Rockstar event. More details, along with official rules, can be found over at the central Live page.

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