Now this is advertising. Microsoft’s Xbox marketing team over in Japan was recently awarded the Gold Lion for the spectacular Blue Dragon advertisement they set up in Tokyo. The project was an entry in the outdoor category at the Cannes Advertising Awards. Also, we’re told its one of the most prestigious award shows in advertising. Impressive work guys. If only more advertisements were as unique and creative as this.

Blue Dragon Campaign Wins Cannes Ad Award [Gamerscoreblog]

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