Number one title for the holidays? It’s going to be a close call with titles like Mario Galaxy, Ratchet and Clank Future, Halo 3, and The Orange Box all out there. But SEGA believes that its Mario and Sonic at the Olympic Games will rise above the rest, and take the no. 1 spot for best-selling video game title this holiday season. Sega product manager Phil Lamb explains:

This will be a leading title at Christmas. We have fully set our sights on it being the number one Wii title but are confident that this title has the potential to also achieve the top slot in the All Formats chart too.

No doubt it will sell well, but number one?

We can win Xmas sales race, says Sega [MCVUK]

Read more: SEGA Expects Mario & Sonic Sales To Be 4 Million Strong, SEGA Looks Towards Acquisition, Gallery: Mario & Sonic, Mad Catz Acquires License for Sonic Branded Peripherals, Eidos Parent SCi To Axe 14 Projects, Cut 25 Percent Of Workforce