Despite promising an “unprecedented” amount of Wii hardware for this holiday season last month, Nintendo of America president Reggie Fils-Aime is now not so sure that Nintendo will be able to fulfill demand this holiday season. Reggie spilled the beans during a recent interview with the San Jose Mercury News.

The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on. We’re working very hard to make sure that consumers are satisfied this holiday, but I can’t guarantee that we’re going to meet demand. As a matter of fact, I can tell you on the record we won’t.

What? You won’t meet demand? Better go grab those Wiis fast, yeah.

Nintendo to tap valley for ideas [Mercury News]

Read more: Reggie: Wii Hardware Supply Increase In Time For Holidays, Wii Production Tops 2.4 Million Units A Month, Unprecedented Wii Demand Hurts Future Plans, Reggie: New Super Mario Bros. Wii Will Outsell Modern Warfare 2 On A Single Platform, Wii Demand Still Strong