Reggie: Our Competitors Have “Put Themselves In A Box”

by Mike Bendel November 7, 2007 @ 9:11 am


Strong words from Nintendo of America president Reggie Fils-Aime, who believes Sony and Microsoft have trapped themselves inside of a box this hardware generation.

The challenge that our competitors have is significant. They’ve gone down the path with building expensive machines that they lose money on. They’ve gone down the path with games that are hard to develop,” Fils-Aime said in response to a question from an audience member.

They’ve put themselves in a box. I don’t know how they’re going to get out of it.

Nintendo president sees missteps by rivals [Market Watch]

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