Ubisoft Already Preparing for New Hardware
Posted by x3sphere at April 30, 2009, 11:48 am

Speaking in a recent interview with Gamasutra, Ubisoft CEO Yves Guillemot went on record to state that the company has already taken the liberty of planning ahead for future console and handheld iterations. Guillemot acknowledges that maintaining a proactive outlook is essential to coping with this ever-changing landscape.
[We need to get ready for the future generation of consoles. In the next few years, there will be new home and handheld consoles, and if you don't invest... you will not be able to cope with both [the existing and new generation consoles].
This is just smart business: staying on your toes is smart, especially with the increased popularity of digital distribution for content delivery. However, at the moment Sony, Microsoft, and Nintendo have yet to lay out definitive plans regarding future hardware. It seems a given that we’ll see something within the next five years, though.
Ubisoft’s Guillemot: Prepare For New Hardware ‘In The Next Few Years’ [Gamasutra]
Read more: Iwata Believes Digital Distribution Not Overtaking Retail for At Least 20 Years, Ubisoft To Accelerate Acquisition Plans, Atlus Considering Digital Distribution?, Sony: UMD Movies Taking Price Dive, Expect At Least Five Releases Per Quarter, Maguire: Digital Distribution Will Rule In 2018

Gotta jump on those console launches! Even if the games are mediocre people will eat them up! WTG Ubisoft!