Square Enix Clarifies Its Position On Overseas Business Development
Posted by x3sphere at September 28, 2007, 3:06 pm
Last week, in an interview with the Financial Times, Square Enix senior vice president Michihiro Sasaki was reported as saying that the company is looking for “co-operation with a U.S. publisher.” Additionally, the FT report stated that only 10 to 20 percent of Square Enix’s revenues came from overseas markets.
Square Enix president Yoichi Wada issued a statement today nullifying that report, in which he states that the company gets around 50 percent of its revenue from overseas markets and makes no mention of looking for co-operation with a U.S. publisher.
Square Enix Comment on Overseas Business Development
SQUARE ENIX CO., LTD. today made a comment to clarify its position on overseas business development.
“It is crucial for us to expand our businesses on a global basis,†said Yoichi Wada,
President and Representative Director, SQUARE ENIX CO., LTD. “At this point, our
revenue from sales of games for console and handheld devices in overseas
markets such as North America, the PAL territories and Asia accounts for about
50% of the total revenue in this segment. Given the fact that the size of overseas
markets is now more than three times as large as the domestic market, we
recognize numerous growth opportunities. Our strategy to seize such
opportunities is two-fold; (i) strengthen our own distribution channels developed
by our local subsidiaries in these geographic areas, and (ii) diversify our content
in accordance with user preferences in each area. Through these strategic
initiatives, our initial goal within a time frame of three to five years is to raise our
foreign sales ratio for console/handheld games from its current 50% level to
approximately 75%. We shall continue our effort to better serve overseas
markets.â€ÂÂ
Read more: Wada: Dragon Quest IX “Nearly Finished”, Supreme Commander 2 Announced, Square Enix Named As Publisher, Square-Enix: PS3, Xbox 360 not profitable, Final Fantasy XIII Not Coming Stateside Until 2010, Square Enix “Considering” To Bring Dragon Quest IX Stateside

Sounds like someone's lying here.:p I can only assume it's Sasaki.