Sony Targets Teens For PSP’s Future
Posted by x3sphere at April 4, 2007, 5:14 pm
Speaking in a recent interview, Sony’s senior product manager John Koller detailed their upcoming plans to shift marketing focus for the PSP platform towards the 13-17 year old demographic to boost PSP sales.
Following Sony’s recent price drop of the PSP Core Pack, the “Dude, Get Your Own” campaign will attempt to reach young teens later this year. That means more UMD movies and games aimed for a younger market are on the way.
Via Kotaku
Read more: ESRB: Mature Rated Games Down 50 Percent From 2005, Sony: UMD Movies Taking Price Dive, Expect At Least Five Releases Per Quarter, Downloadable Content A “Big Push” for PSP’s Future, Says Sony, Sony Ups PSP Sales Targets, Sony admits focus on PS3, finally going back to PSP
well more games is good, but hope they dont go too kiddie with it