There’s no denying that Electronic Arts has pushed out quite a bit of licensed shovelware over the years, from Catwoman to mediocre installments in the 007 franchise. Company CEO John Riccitiello wants folks to forget all that, as he believes the “new” EA no longer participates in exploiting licensed properties with poor, low-quality games.

I don’t actually believe EA is in the business of exploiting other people’s licenses with bad quality games. We’ve been there. Most of our competitors are there or have been there. That’s not what we do. We’re not really after that market.

Have to agree. Under Riccitiello’s leadership, EA has without a doubt changed since last year, not only in managing licenses, but also the way they have gone about acquiring other studios, such as BioWare. The future certainly looks bright.

EA Vows To Not Make ‘Crappy’ Licensed Games, Pushes Original Content [MTV]

Read more: Ubidays ‘07: Assassin’s Creed Trailer, 2K Games Licenses Unreal Engine 3 For Upcoming Titles, Nintendo posts record profits, Dead Space Confirmed for Wii, Nintendo Not Imposing Size Limits On WiiWare