Sony have confirmed that upcoming PSP title Patapon will retail at the budget price point of $19.99. While most new PSP titles retail at around $39.99, Sony’s Jeff Reese said that the decision to market Patapon at a lower price point was made to attract the casual crowd of gamers who otherwise might overlook this unique rhythm-based 2D platformer.

Patapon is scheduled for a February 26 release in North America.

Patapon Pata-Price: $19.99 [PlayStation Blog]

Read more: Gallery: Patapon, Europe To Recieve Free Patapon Demo, Gallery: Patapon 2, Patapon Hits North America February 2008, Rumor: Patapon 2 Hitting Retail Sans UMD With PSN Voucher Code