Mad Catz Acquires License for Sonic Branded Peripherals
Posted by x3sphere at September 21, 2009, 10:06 am

The venerable Mad Catz product line gains yet another popular brand today, as the company announced today that SEGA has granted them rights to produce peripherals based on the Sonic franchise across all current platforms. SEGA has opted to sign a “multi-year” deal with the accessory-maker, meaning this is not a one-time shot.
No word on what the initial product offerings might consist of yet, but expect to hear more on that shortly. Full PR after the break.
Mad Catz Enters into Multi-Year Agreement with Sega for North American Rights to Sonic the Hedgehog Videogame Accessories
Mad Catz Interactive, Inc., a leading third-party interactive entertainment accessory provider, announced today that it has secured a license from Sega® of America, Inc., a leading developer and publisher of videogames, to produce branded videogame accessories based on the Sonic the Hedgehog intellectual property. The agreement gives Mad Catz North American rights to a range of accessories for all current videogame platforms.
“Sonic is one of the videogame industry’s most popular and enduring characters and we are thrilled to initiate this relationship with Sega to create Sonic-branded videogame accessories,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “We look forward to offering unique and exciting accessories to fans of this truly iconic videogame and popular culture character.”
Read more: Mad Catz Picks Up Licensing Rights To Modern Warfare 2 Accessories, Mad Catz Secures License To Make Official Street Fighter IV Controllers, Mad Catz To Make Rock Band Peripherals, Sonic Unleashed Officially Unleashed, Mad Catz Show Off Modern Warfare 2 Accessories
