Hirai: No Immediate PS3 Price Cut Planned

Posted by x3sphere at September 21, 2007, 1:30 pm


Speaking in a recent interview, Sony Computer Entertainment’s chief executive Kaz Hirai admitted that pricing is an important factor to the success of the PlayStation 3, so much so that he thinks about it every day, but as of right now the company is not planning any “immediate pricing action.”

I think about PS3 pricing every single day. It is that important a factor … But I am not planning any immediate pricing action now.

Sony says it should hit PS3 target [Hollywood Reporter]

Read more: Activision exec prices PS3 games, Activision CEO Threatens To Cut Sony Support, Factor 5 U.S. Branch Officially Closes, Home Integration Planned For Uncharted, Warner Bros To Exclusively Back Blu-ray Format

Comments

Kwipper says:

Well then, have a nice time trying to the the consumers to flock over to the PS3 in mass droves, like they have with the Wii.

September 21, 2007, 3:27 pm
almadawarrior says:

ooh well, sony, your only option now it's to microwave all you ps3s, jk, happy selling X)

September 22, 2007, 1:55 pm
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