Speaking to Reuters, Take-Two Chairman Strauss Zelnick, has said that Grand Theft Auto IV will be “vastly better” than current expectations — which are already quite high.

I believe this release, ‘Grand Theft Auto IV,’ is going to be vastly better than those expectations — vastly better — and that’s hard to do when expectations are so high.

On the business side of things, Zelnick said that Take-Two is looking to grow – not to sell its franchises off for profit. Looking towards the future, Zelnick also said that he sees four to six publishers dominating the gaming side of the industry.

Take-Two plans for growth, not sale [Reuters]

Read more: Zelnick: No Glitches In GTA IV, Take 2 On GTA IV: It’s Done When It’s Done, GTA IV First Week Sales Total Half A Billion, Rockstar Collection Now Half Off On Steam, Take-Two: GTA IV Ships 11 Million, Sales Hit 8.5 Mil Units