Rockstar’s Grand Theft Auto IV advertisement has started hitting retail stores in New York City. Will people know its GTA by the "IV" alone if they haven’t seen the website yet? Likely not right away.. but if any series can get people to associate with only a number it’d be GTA.

Oh, yeah, 7 more days till that trailer (:

Via Kotaku

Read more: Grand Theft Auto IV Website Launched, Fourth Grand Theft Auto IV Trailer On The Way, Eidos Montreal To Unveil “Second Project” Soon, GTA IV Site Updated Once Again, New Screens Emerge, Konami To Kick Off Pre-E3 Tease In “T-3″ Days