GameStop has kicked the Grand Theft Auto IV marketing machine into high gear with a promotion sweepstakes offering a chance to win up to $10,000 and a paid-for trip to New York City at the GTA IV launch event on April 28. To enter, all you have to do is text a number to GSGTA4 that corresponds to where the game’s lead character Niko Bellic hid his lock box. The choices can be viewed above.

Alternatively, if you do not have a text-capable phone, you can simply fill out the online entry form on GameStop’s website.

Follow this author on Twitter.