Sony isn’t one to sit idle in midst of Microsoft’s social networking efforts, as the company has went ahead and announced that firmware 3.1 for PS3 will include Facebook integration. By linking up a PSN profile to a Facebook account, PS3 owners will able to automatically update their news feed with Trophy and PlayStation Store activity. You’ll never miss a beat. The initiative will also give developers the ability to publish game information to news feeds through Facebook’s API.

While Facebook integration is the main highlight of this update, Sony is squeezing in other noteworthy changes as well, including a revamped photo browser and the ability to change the font color of your PSN ID. Check out a video walkthrough of the soon to be released firmware above, courtesy of PSN director Eric Lempel.

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