At its summer showcase event, EA lifted the curtain on Alice: Madness Returns, the follow-up to American McGee’s demonic take on the Alice franchise. The moody sequel is in development at Spicy Horse Games under the financial backing of the EA Partners program.

Plot-wise, Alice: Madness Returns picks up ten years after the twisted events of the original. Players assume the role of a mentally unstable Alice, struggling to cope with “nightmarish hallucinations” that stem from the emotional trauma of losing her entire family to a fatal fire years ago.

“In 2000, we launched a cult hit on the PC with American McGee’s Alice. Ten years later, I’m pleased to announce American is back on board leading the top-rate talent at Spicy Horse Games to create this sequel,” said David DeMartini, Senior Vice President and General Manager of EA Partners.

“The Alice in Wonderland fiction continues to be a fan favorite all over the world. We can’t wait for them to experience the next chapter with Alice: Madness Returns.”

Alice: Madness Returns is slated for a 2011 release on Xbox 360, PS3, and PC. See more imagery in the form of direct-feed screenshots below.

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