Speaking during Activision Blizzard’s analyst day in Santa Monica, company CEO Bobby Kotick revealed that, starting with Call of Duty: World at War, Activision has plans in place to further monetize the CoD franchise.

The average Call of Duty player has spent five full 24-hour days playing online [...] and over time, we’ll find ways to increase the monetization of this opportunity.

Kotick avoided going into specifics regarding this monetization ramp-up effort, but did mention that two tiers of downloadable content will be offered this time around with World at War, regular and premium form of DLC coined “Day 1 Advantage.” As long as online doesn’t become a pay to play aspect of the game, we have no qualms about this. More DLC is always welcome.

Call of Duty 6 Pushed to 2010 — Infinity Ward to Develop, Activision Blizzard to Monetize [GameCyte]

Read more: Activision Mulling Over Call of Duty MMO, PS3 Launch Titles, Call of Duty 5 To Be Set In World War II?, Call of Duty: World At War Beta Drops In October For 360, PC, Call of Duty: World at War Collector’s Edition Unveiled