While Infinity Ward’s latest has widely been referred to as only Modern Warfare 2, it appears that publisher Activision isn’t taking chances with leaving the fabled Call of Duty moniker absent for the game’s retail release. This comes amid analyst concerns that doing so would hurt brand awareness, possibly resulting in less sales.

Community manager Robert Bowling today posted up a photo of what appears to be the near-final boxart for Modern Warfare 2. Sans an ESRB logo, it sports a seemingly out-of-place, stamped on at the last minute Call of Duty insignia. Is this needed? No, but it’ll probably help Activision push a few extra copies to those who wouldn’t recognize it as a CoD title otherwise, making it all worth the while.

Read more: Modern Warfare 2 Dated, Hits November 10, GC 07: Call of Duty 4: Modern Warfare Screens, Activision: New Downloadable Maps For Call of Duty 4 On The Way, Call of Duty 4 Heralded As Best Selling Game Of 07, Bowling Name Drops Modern Warfare 2