
Oh dear. It seems that Eidos has not learned since the widely-publicized Kane & Lynch fiasco last year, which ultimately resulted in the firing of longtime GameSpot employee Jeff Gerstmann. In a recent Twitter posting, GameSpot UK journalist Guy Cocker revealed that he received a request from Eidos asking to hold back reviews of Tomb Raider Underworld until Monday — after the game’s retail release date — if the score was less than 8.0. Sure enough, the company’s Birtish PR branch confirmed this, explaining that it has been “trying to manage the review scores at the request of Eidos.”
Just that we’re trying to get the Metacritic rating to be high, and the brand manager in the US that’s handling all of Tomb Raider has asked that we just manage the scores before the game is out, really, just to ensure that we don’t put people off buying the game, basically.
Talk about unethical. In other words, their objective here is to mislead the public by asking that reviews containing damaging information about the game are withheld, in hope that more people will be inclined to buy the game.
The firm quickly issued a follow-up to its previous statement, which can be found below.
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