Namco Bandai today officially announced the formation of Surge, an all-new publishing label with an approach aimed at “providing cutting-edge, genre-defining games that are targeted at satiating the appetite of western gamers.”

“SURGE presents a significant milestone for NAMCO BANDAI as it personifies our commitment to deliver compelling content for the discriminating player who is looking for games that are not only groundbreaking but also push the envelope,” said Andrew Lelchuk, executive vice president of sales and marketing at NAMCO BANDAI Games America, Inc. “Through passion and innovation, SURGE will complement our portfolio of established franchises and intellectual property while positioning the company as a creative force.”

Afro Samurai, due out on January 27, will be the company’s first title published under the newly-formed Surge label. Additional IPs are in development and will be announced at a later date, according to Namco.

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