Speaking in a recent interview, Rare studio head Mark Betteriedge remarked that the company is aiming to surprise gamers with its future slate of titles. Just as they helped change the perception of the Xbox 360 into a family-friendly console with titles like Viva Pinata and Banjo-Kazooie, Rare also hopes radically change the way folks look at entertainment products.

It’s more about what we will do to change conventional thinking of games and entertainment. I don’t see us fighting the same battles as everybody else, I think some of the products we’ll do going forward will surprise a lot of people, both in terms of what they are and the different styles. I think that will be good.

Hmm. Hopefully these plans involve a new title in the Killer Instinct universe.

Rare: Our future products will “surprise” people [GI.biz]

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