Sony Targets Teens For PSP’s Future
by April 4, 2007 @ 5:14 pm
Speaking in a recent interview, Sony’s senior product manager John Koller detailed their upcoming plans to shift marketing focus for the PSP platform towards the 13-17 year old demographic to boost PSP sales.
Following Sony’s recent price drop of the PSP Core Pack, the “Dude, Get Your Own” campaign will attempt to reach young teens later this year. That means more UMD movies and games aimed for a younger market are on the way.
Via Kotaku
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