Guitar Hero: On Tour Shatters DS Sales Records
by Mike Bendel on July 3, 2008 @ 10:49 am

We didn’t see this one coming! No sir. Publisher Activision today announced that sales of the recently released Guitar Hero: On Tour have exceeded 300,000 units in the first seven days since its debut on June 22, making it the company’s largest DS software launch by “more than a factor of eight.”
Further elaborating on the game’s strong retail performance, Activision said that On Tour ranks as one of the top five best-selling software launches in the company’s history. Of course, it was all thanks to that amazing pre-launch marketing clip.
Guitar Hero(R): On Tour Sets Activision North American Retail Sales Record
Activision’s Largest Nintendo DS(TM) Launch
SANTA MONICA, Calif. — Activision, Inc. (Nasdaq: ATVI – News) today announced Guitar Hero®: On Tour has sold in excess of 300,000 units in North America in the first seven days since its launch, making it the largest North American launch for the Nintendo DS™ in the company’s history by more than a factor of eight. In addition, Guitar Hero: On Tour’s performance ranks it as one of Activision’s top 5 best-selling launches of any title on any platform in the company’s history.
Guitar Hero: On Tour brings the popular Guitar Hero franchise to the handheld platforms for the first time delivering a unique gaming experience and challenging handheld gamers to prove their skills on the most diverse set list of master tracks ever offered in a Guitar Hero game.
“Guitar Hero is one of the most successful entertainment properties and continues to push the boundaries of innovation with Guitar Hero: On Tour,” said Mike Griffith, President and Chief Executive Officer, Activision Publishing, Inc. “The game’s breakthrough peripheral brings the Guitar Hero experience to the 41 million DS users in North America and Europe, where they can play anywhere, anytime.”
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Read more: Guitar Hero On Tour Revealed, Guitar Grip Pictured, Gibson Claims Activision’s Guitar Hero Infringes On Patent, Guitar Hero: On Tour DS Bundle Dated, Hits June 22, Activision Reports $2.90 Billion Year, D6 Guitar Hero: World Tour Showing Goes Sour






