Speaking in a recent interview with Portfolio, Activision bigwig Bobby Kotick said that the reason why his company is so successful is because it focuses on a business model that promotes “entrepreneurial, opportunistic, independent values.” As such, Kotick feels they are the complete opposite of Electronic Arts, a company that he labels as soul-devouring. Here’s the full quote:

It’s about really being considerate of the culture in the game studios that Activision buys. That’s the biggest difference between us and any of our competitors. We built a model that celebrates entrepreneurial, opportunistic, independent values. It’s almost the opposite of Electronic Arts, which has commoditized development. It did a very good job of taking the soul out of a lot of the studios it acquired.

Game Boy [Portfolio]

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