Ubisoft head-honcho Yves Guillemot has revealed that according to the company’s internal sales metrics, the number of PC consumers willing to pay for microtransactions in a F2P product is the same as boxed retail titles – around 5-7 to percent due to rampant piracy rates.

While it’s not clear how the piracy figure was extrapolated, Ubisoft feels that F2P is the superior approach for PC experiences, at least when it comes to driving revenue. A key advantage to F2P is “more long term” revenue, in addition to cheaper distribution costs, Guillemot told GI.biz.

Ubisoft has come under fire in the past for implementing DRM schemes that required players to maintain a persistent connection to the internet – though it has gotten more lax in recent times. The recent release of Rayman Origins on PC is free of such DRM, for instance.

Ubisoft’s battle with piracy aside, the company also feels the long wait for a new round of consoles has created stagnation in the industry. Guillemot feels consumers are waiting for something new.

“With the innovation that we’ll see from, first, the Wii U then the other consoles, the market is going to grow enormously again,” said Guillemot.

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