A patent filed by Sony in 2011 has been discovered and made public on NeoGAF. The patent is for in-game advertising. Now, I’m not talking about shameless ads on posters or billboards within a game’s world. No, this patent idea is much sleazier.

Titled Advertisement Scheme for Use with Interactive Content (that’s funny because it would be a damn scheme), the patent indicates that a message would appear onscreen during a gamer’s play session warning that person that an ad would pop up shortly. Gameplay would then be “suspended” and a commercial would run. After the ad, “at least a portion” of the gameplay would be rewound, and the game would continue.

Now, it should be noted that this patent probably won’t lead to anything, and it seems like this was just an idea that was brainstormed and entertained (possibly by drunk people). If it did, though, it would be really disgusting for a couple of reasons. For starters, it would interrupt gamers’ experiences and even ruin gameplay for individuals who are really invested in a game. Also, it would be horrible because we already pay $60 for games, so in-game advertising would mean that publishers are just getting more money and ruining our time with a game in the process.

Again, this probably won’t happen, and it’s a good thing, too. That said, it’s pretty foul to think that the people who make our consoles and games actually think of the possibilities that schemes — yes, schemes — like these could entail for their benefit.

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