Former Xbox Exec: Sony’s ‘Not So Smart’ Moves Helped Microsoft

by David Sanchez May 15, 2012 @ 12:26 pm

The PlayStation 2 is one of the most successful video game consoles of all time. Not only did it sell like crazy, but it had a library that was practically unmatched. That’s not to say that the GameCube and Xbox didn’t have some stellar games, but as far as the sixth generation in video games is concerned, the PlayStation 2 was king.

That’s why it’s strange to see how Sony has fallen from its throne with the PlayStation 3, a platform that former Microsoft Entertainment and Devices Division President Robbie Bach states helped the Xbox 360 manufacturer reach great heights. “Some of the success of Xbox was due to the fact that Sony did some really not so smart things,” Bach told GeekWire. “They mismanaged their 70 percent market share. It’s a long conversation. The transition to PlayStation 3 was really, really bad. And really hard. They mismanaged their partners, they mismanaged their cost structure. They made their next platform so complicated that developers couldn’t develop for it.”

I’m a fan of Sony’s gaming platforms, so it goes without saying that it was a bit distressing to see the PlayStation 3 fail to perform at the same level as its predecessor, which easily qualifies as many gamers’ favorite console. The PlayStation 2 is certainly one of my favorites, and though I game a hell of a lot on my PlayStation 3, I would still say I’ve had far more fond memories with Sony’s previous machine.

Despite some bad failures, though, Sony continues to stay in the console race, capitalizing on its brand name and incredible exclusive IPs. Here’s hoping the company stays in the game, learns from its mistakes, and continues to give gamers content to look forward to, all the while avoiding making the same errors.

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