GameStop has kicked the Grand Theft Auto IV marketing machine into high gear with a promotion sweepstakes offering a chance to win up to $10,000 and a paid-for trip to New York City at the GTA IV launch event on April 28. To enter, all you have to do is text a number to GSGTA4 that corresponds to where the game’s lead character Niko Bellic hid his lock box. The choices can be viewed above.

Alternatively, if you do not have a text-capable phone, you can simply fill out the online entry form on GameStop’s website.

Follow this author on Twitter.

Read more: Rumor: Game Mag Says GTA IV Coming To PC,  GTA IV Multiplayer Modes Revealed,  Rockstar Social Club Announced, New GTA IV Trailer Debuts 6PM EST,  Voice Of Niko Bellic Distraught Over GTA IV Royalties,  Update: GTA IV PS3 Patch Now Available