Toshiba Secures 3 Million Dollar Super Bowl HD-DVD Ad

by Mike Bendel on January 28, 2008 @ 2:05 pm


First Warner announced their exclusivity to Blu-ray. Then sales of the format soared. Now a UK retail chain has completely dropped the HD-DVD format in favor of Blu-ray. However you look at it, things aren’t looking up for the HD-DVD camp.

How can HD-DVD pull through at this point? Or, at least, spark interest in a format that many are already calling dead? Toshiba is banking on a 30-second HD-DVD advertisement that will air during next week’s Super Bowl. Industry insiders report that the advert will cost Toshiba nearly $3 million dollars.

Toshiba to Run HD DVD Ad During Super Bowl [TVP]

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Around the web:

Read more: HD-DVD Is Dead, Toshiba Shutting Down Manufacturing Facilities,  Rumor: Toshiba Contracted To Produce External Blu-ray Drive For 360,  Update: Microsoft’s Xbox 360 May Embrace Blu-ray,  Universal’s HD-DVD Exclusivity Agreement Expires,  Netflix Dumping HD-DVD By Year’s End

Comments
canadajames says:

or they could pay 1.00$ for 10 minutes on a crap radio station. response will be the same.

January 28, 2008, 9:34 pm
RJC4LIFE says:

Defeat is imminent,can't blame them for trying.But that's alot of money to waste...

January 29, 2008, 4:58 pm
icedman204 says:

Considering the Fact Toshiba is the only company to make HD DVD players. Everyone knows HD is going the way of Beta (Remeber when Sony Hogged and was the only device to use Beta Tapes, and look what happened there). Blu-Ray has more Manufacturers' making the players from Sony to Samsung (see history repeating themselves). Also the only Company to make a Dual HD/BR player was LG which SUCKED as heck and NEVER did play any of the formats properly.

So yeah Toshiba makes alot of money to fork in a Superbowl AD, BUT it really doesn't help much.
January 29, 2008, 8:14 pm
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