Nintendo Slashes 3DS Price In Japan, From 25,000 To 15,000 Yen

by Mike Bendel on July 28, 2011 @ 12:27 am


Nintendo just announced a massive price drop on the 3DS from 25,000 to 15,000 yen ($190). That’s a markdown of around $100 USD. The reduction goes into effect on August 11.

A similar drop is planned for overseas markets during Nintendo’s fiscal Q2. While specific dates have yet to be announced, Nintendo aims to “accelerate market penetration” in time for the holiday shopping season. May want to hold off on those purchase plans until then, unless you have an immediate need for a new handheld.

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Read more: Target Offers Up $50 Gift Card With 3DS Purchase,  3DS Titles Delayed Into 2012 On Purpose,  Nintendo 3DS Announced, DS Successor Touts 3D Gaming Without Special Glasses,  Nintendo of America: 3DS Drops To $169.99 Come August 12 In North America,  3DS Sales Explode In Japan Following Price Drop

Comments
Adiuvo says:

Sheesh, the profit margins on the thing must be huge for them to do it by that much that quickly.

July 28, 2011, 7:30 am
TheRaiderNation says:

Doubt it, probably decided to sell at a loss, or have razor thin profit margins, looking to make it up in software. Same thing sony's been doing with the PS3. Software is where you see real big profit margins.

July 28, 2011, 7:40 am
Adiuvo says:

Still, after the Wii and DS this kind of thing is unexpected. I thought they would have loved to keep the same huge percentage they did with those systems.

July 28, 2011, 7:57 am
El Diablo says:

Looks like the time to sell my 3ds to try and get back as much money is now and buy another one later once more shit is out for it.

July 28, 2011, 1:23 pm
ShadowmanX5 says:

Tbh I'm not sure the 3DS is doing so well, all I've heard about it is just bad news, either all its games are remake's or companies making games one play through only and I've heard about 4 games been canceled due to lack of interest :\ I'm thinking these cuts are coming to increase interest. Either that or the fact that the 3DS is a possible controller for the Wii U so that could be the reason...

July 28, 2011, 1:49 pm
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