Hirai: No Immediate PS3 Price Cut Planned

by Mike Bendel on September 21, 2007 @ 1:30 pm


Speaking in a recent interview, Sony Computer Entertainment’s chief executive Kaz Hirai admitted that pricing is an important factor to the success of the PlayStation 3, so much so that he thinks about it every day, but as of right now the company is not planning any “immediate pricing action.”

I think about PS3 pricing every single day. It is that important a factor … But I am not planning any immediate pricing action now.

Sony says it should hit PS3 target [Hollywood Reporter]

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Comments
Kwipper says:

Well then, have a nice time trying to the the consumers to flock over to the PS3 in mass droves, like they have with the Wii.

September 21, 2007, 10:27 pm
almadawarrior says:

ooh well, sony, your only option now it's to microwave all you ps3s, jk, happy selling X)

September 22, 2007, 8:55 pm
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