Amid weak retail performance of Harmonix’s Rock Band 3, parent company Viacom is cutting its losses and plans to sell the studio, according to a Bloomberg report.

In a statement released today, a Viacom spokesperson said the company is in talks with “several potential buyers.” On severing its ties with the rhythm-based music genre, Viacom noted that its exit stems from a company-wide strategy of focusing on high-performing properties, a category Rock Band evidently no longer falls under.

Has the music genre hit its peak? Perhaps. Regardless, Viacom obviously isn’t willing to take any further gambles after Rock Band 3’s sluggish debut.

While it’s unclear as to which companies are scoping out Harmonix, EA and Activision are solid bets.

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