As a testament to brand power, the PC segment saw a 103 percent increase in sales dollars this past July, thanks largely in part to Blizzard’s seminal sci-fi RTS StarCraft II. Despite this, retail sales still took a 1 percent dive compared to last year, due primarily to sluggish performance on the console side of the spectrum, sales tracking firm NPD revealed today.

July’s leading revenue-driver on the console end was NCAA Football, which sold a combined total of 666,800 units across Xbox 360 and PS3. Trailing behind was Crackdown 2, shifting a total of 208,800 units. The remaining list of titles on the top-ten chart fell within the sub-200K mark.

A full breakdown of July’s hardware and software sales figures can be found below, courtesy of NPD Group.

PlayStation 3 214.5K
PSP 84.0K
Xbox 360 443.5K
Wii 253.9K
Nintendo DS 398.4K

Top 10 VG Console/Portable SKU’s July 2010
Title Platform Publisher Release Date Units Rank
NCAA FOOTBALL 11 360 ELECTRONIC ARTS Jul-10 368.0K 1
NCAA FOOTBALL 11 PS3 ELECTRONIC ARTS Jul-10 298.8K 2
CRACKDOWN 2 360 MICROSOFT Jul-10 208.8K 3
SUPER MARIO GALAXY 2 WII NINTENDO May-10 193.0K 4
LEGO HARRY POTTER: YEARS 1-4 NDS WARNER BROS. INTERACTIVE Jun-10 141.7K 5
RED DEAD REDEMPTION 360 TAKE 2 INTERACTIVE May-10 6
LEGO HARRY POTTER: YEARS 1-4 WII WARNER BROS. INTERACTIVE Jun-10 7
DRAGON QUEST IX: SENTINELS OF THE STARRY SKIES NDS NINTENDO Jul-10 8
NEW SUPER MARIO BROS. WII WII NINTENDO Nov-09 9
CALL OF DUTY: MODERN WARFARE 2* 360 ACTIVISION BLIZZARD Nov-09 10

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Read more: July NPD: Industry Sales Remain Sluggish, Wii Sports Resort Leads Software Sales,  June NPD: Xbox 360 Sales Soar,  July NPD: Nintendo Leads Once Again, PS3 Sales Normalize,  NPD July: Games Industry Suffers Worst Month Since October 2006,  NPD May: Red Dead Redemption Takes Software Crown