Expect to see more PlayStation-branded apparel and lifestyle items hitting retail shelves as Sony has opened up its official license program to interested licensees.

The initiative aims to bolster brand image by granting third-parties the ability to use iconic PlayStation marks on a wide range of everyday products, including “apparel, accessories, house wares and more.” That means we could soon see LittleBigPlanet coffee mugs and kids utensils. Sky’s the limit, really.

Interested parties can apply for inclusion by filling out the request form on SCE’s official site.

Follow this author on Twitter.

Read more: MadCatz Downplays Firmware 3.50 USB Issues, Offers Replacement To Affected Customers,  Fan Recreates Gradius Opening Level In LittleBigPlanet,  Media Molecule Goes Head Hunting for LittleBigPlanet 2,  Street Fighter Joins LittleBigPlanet,  Sony Announces Management Shakeup, Kaz Hirai Becomes SCEI Chairman