FISCO news service of Japan reports that a Merrill Lynch (MER) research report from last Friday acknowledged the anticipation building up for the Wii and believes it will be a factor in pushing its share price higher. As a result Merrill lifted its target share price to 27,000 yen ($28.78 ADR equivalent) from 23,000 yen ($24.51 ADR equivalent).

A Daiwa Institute of Research report I commented on in an earlier post hyperlinked at the beginning of this post sees Nintendo’s ordinary shares theoretically trading up to between 25,000 yen ($26.64 ADR equivalent) and 30,000 yen ($31.97 ADR equivalent). The first amount is based on the Nintendo 64 launch and the second is based on the Super Nintendo.

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