E3 2007: Microsoft Aims To Hit “Mass Market Price”
by Mike Bendel on July 13, 2007 @ 3:41 pm
Speaking with 1UP, corporate VP at Microsoft Game Studios Shane Kim revealed that the company is moving toward a mass-market price point with its Xbox 360 console.
What is the mass-market price point? Historically, Kim says it’s $199 – when you are looking at a PlayStation 2-like install base. So, looks like Microsoft is aiming to hit $199 with the Xbox 360 core model. When it will happen? We don’t know – but Kim does say the holidays are “very important for Xbox 360 to win.”
Xbox 360 price drop in time for the holidays? Sounds likely.
Microsoft on Timing 360′s Price Drop [1UP]
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