Nintendo of America president Reggie Fils-Aime is downplaying all the frenzy surrounding Natal and PlayStation Move, saying that if put in a similar catch-up scenario, Nintendo would be “embarrassed” to approach motion control in the manner that Microsoft and Sony have. Speaking to Kotaku, Fils-Aime reiterated that the key focus at Nintendo is innovation, not following in the footsteps of others.

I think a hallmark of Nintendo is that we are constantly trying to innovate. I think we would have been embarrassed to do what our competitors are currently doing.

Nintendo’s Wii successor is primed to go beyond simply offering HD. Going forward, Fils-Aime says the company’s aspiration is “to provide a whole new compelling experience in our next generation.” Outspoken as ever, Fils-Aime isn’t afraid to set expectations high either, noting this will entail bringing a product to market that makes consumers and the industry as a whole say “Wow, I didn’t see that coming.”

The Next Wii Will Innovate, Nintendo Would Be “Embarrassed” If It Was Sony, Microsoft [Kotaku]

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