At its ongoing GDC press conference, SCEA finally pinned a final moniker on its PS3 motion controller. Hint: it’s neither Arc nor Sphere. It’s called PlayStation Move.

Sony Worldwide Studios president Shuhei Yoshida proclaimed that it has the potential to “breath new life into games.” Additionally, plans for a $100 PlayStation Eye and Move bundle package were announced. No word on what the Move peripheral by itself will cost.

The wand-shaped device is slated for a Fall 2010 release. Still waiting on a firm date.

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Read more: Sony Beefs Up PS3 Bundle Configurations, Adds More Storage And PlayStation Move Controller,  Resident Evil: Chronicles HD Collection Hitting PS3 In June,  PlayStation Eye Hits October 23,  PlayStation Move Shifts 1.5 Million In Europe,  PlayStation Move Ships 4.1 Million