The Wii is no longer the object of desire that it once was in Japan, with sales tipping below the 50K mark each week despite a recent price cut. This dip in sales hasn’t gone unnoticed over at Nintendo HQ, of course, leading to performance concerns by company president Satoru Iwata.

Speaking to investors in the company’s latest financial results briefing, he noted that the “the current situation of Wii cannot be defined as healthy.” While the price cut has seen moderate success in other regions, it’s interesting that it has done little to boost sales in Nintendo’s homeland. Could the Wii be hitting a point of market saturation? Perhaps.

As you’d expect, Iwata says that Nintendo’s main strategy for this holiday is to bring back a constant uptick in Wii sales. While it remains to be seen how such a feat will be accomplished, we have a feeling that simply spending more marketing dollars isn’t going to fix things in the long run.

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Read more: Pachter Says Wii Need A Price Cut,  Nintendo Not Content In Japan, Admits Wii Music Fell Short of Expectations,  Iwata: Wii Sales Hit 800,000 During Thanksgiving Week,  No Wii Price Cut Plans In Near Future, Says Iwata,  Iwata: We Want A Wii In Every Household