Call of Duty: World At War DLC Generates $70 Million In Sales

by Mike Bendel on October 22, 2009 @ 11:05 am

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DLC is becoming quite a significant revenue stream for publishers. According to analysis conducted by Gamasutra staff writer Matt Matthews, Call of Duty: World at War map pack downloads have reached seven million. Back in August, Activision pegged sales at 6.5 million. With a two month gap, that estimation is rather conservative. And at ten a pop, that’s a cool 70 million in revenue, barring licensing and distribution costs incurred on PSN on Xbox Live.

It’s safe to say we’ll be seeing multiple map packs for Modern Warfare 2.

Analysis: How Call Of Duty DLC Boosts Revenue, Publicity [Gamasutra]

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Around the web:

Read more: Call of Duty: World at War Map Pack 3 Surpasses One Million Downloads,  Call of Duty 4 Variety Map Pack Hits One Million Downloads In Nine Days,  Activision Plans To Release Only Two Modern Warfare 2 Map Packs,  Analyst: Modern Warfare 2 Sold 7 Million On Day One,  Call of Duty: Black Ops Generates Over $1 Billion Worldwide

Comments
`Rage` says:

Haha I'm not suprised. I bought every map pack and was satisfied. The Nazi Zombie Maps alone were 100's of fun hours with friends, both online, and just chillin in the basement with the big screen and 2 controllers.

If MW2 combines new Multiplayer Maps WITH new Spec Ops maps, it should do just as good, if not better.
October 23, 2009, 3:31 am
PR0fessor Burnt says:

the only good thing about WAW was the nazi zombies....

even then I found my self drifting back to COD 4
October 27, 2009, 11:10 pm
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