While the PSP and DS aren’t exactly direct competitors to the iPod Touch, Apple is touting the fact that games are cheaper on their platform as a selling point for iPod hardware. During its press conference earlier today, which highlighted the arrival of a third-generation iPod Touch, shown on-screen was a slide pinpointing the “expensive” price points of such titles.

Apple also took a casual jab at both platforms for “no multi-touch user interface” and a minuscule library of games. Not exactly a fair comparison, when considering the quality ratio is lacking on the App Store compared to efforts on PSP and DS. At any rate, it’s interesting to see that Apple is acknowledging portable devices other than their own for once. Perhaps the increased focused on digital distribution with the DSi and PSPgo has edged them towards taking precautionary measures.

Follow this author on Twitter.

Read more: Pachter: Handheld Market Reaching Saturation, PSP2 ‘Dead On Arrival’,  Apple Steps Into Dispute Over The Big Apple,  Pachter Changes Tune On PSP2, Says It Could Succeed ‘If Priced Right’,  Sony Confirms ‘Multiple’ NGP Versions, Including Non-3G Models,  Developer Reveals How to Distribute iOS Apps Through Kickstarter